We provide all our leads and prospects with 82 pieces of beautifully-designed content that effectively answers all commonly-asked questions and makes a genuine emotional connection with potential buyers.
When executed consistently, effective design and content marketing can spark massive franchise sales growth.
In Store Flyers
Franchise CRM Buildout
Direct Mail Kits
Social Media Ads
FRANCHISE LEAD GENERATION
Targeting the best Owners for your brands is hard to do if you rely solely on franchise Consultants to send you leads. You are completely at their mercy in this scenario.
That’s why Raintree has spent a decade building the most comprehensive and successful digital lead generation program in the franchise industry. We incorporate robust inbound and outbound marketing strategies, where quality content is fed to the correct channels to intercept qualified buyers and pull them towards the business opportunity. This leads not only to an increase in the quantity of franchise buyers, but also an increase in the caliber of your buyer pool.
To ensure your sales experts focus only on qualified candidates, you’ll be assigned a Lead Qualifier to help sift through the many inquiries we receive. Their role is to respond immediately to new inquiries and provide them with enough info to get them excited about the concept while ensuring the candidates meet the initial qualification requirements.
EVERY RAINTREE LEAD RECEIVES
6 – 12 phone calls
6 – 12 text messages
12 initial emails
1 LinkedIn connection
Ongoing lead nurturing
We’re your franchise consultant liaison, responsible for a consistent stream of referrals from our portfolio of consultant partners. From the day your brand partners with Raintree, you’ll immediately capitalize on our pristine reputation with a network of 1500 Franchise Consultants and immediately gain a new level of credibility within the networks.
By implementing innovative marketing and educational campaigns, we will create awareness of your franchise brand within the consultant networks. We handle all communications and vital relationship building so franchise consultants understand the opportunity and feel confident in presenting your brand to their clients.
Attending Broker Conferences
Social Media Awareness
Regular Brand Calls
Main Point of Contact for Brands
Direct Marketing to Brokers
Travel to Brands
Coordinate Brand Events
Our franchise sales experts are experienced and highly skilled in the art of franchise recruitment and they have the track record to prove it. They understand the nuances of the franchise sales process and they know how to identify the prospects that are more likely to succeed as Franchise Owners.
Our Development Directors consider themselves as more of an educator and a gatekeeper, over a sales person. They become fiercely protective of the brands they represent and know the value in only recruiting franchisees who are likely to be high-performance Franchise Owners.
As part of managing your franchise sales, you’ll receive our assistance with:
Sophisticated Development Data Reporting
Unit Level Economics Analysis
what we don't do
We don’t sell franchises to just anyone.
1. CREATION OF DREAM OWNER AVATARS
Before we generate a lead, we will focus obsessively on understanding what makes your high-performing Franchise
Owners tick. From backgrounds, skill sets, psychographics and more - we spend the time learning who is actually going to perform in your system.
2. INNOVATIVE LEAD TARGETING
Digital channels, when utilized properly, allow you to hone in on specific attributes of ideal candidates so you only spend your budget on leads who are likely to fit your ideal Franchise Owner profile.
3. QUALIFICATION PROCESS
We have a multitude of tools in our Discovery Process that act as checks and balances, to ensure the candidate truly matches the ideal Franchise Owner avatar.
4. TRAINED RECRUITERS
Our Development Directors quickly become fiercely protective of the brands they represent and know the value in only recruiting Franchise Owners who are likely to be top performers.
WHY THIS MATTERS
Our disciplined approach has three benefits:
increased royalty margins
improved franchisor bottom-line
higher likelihood of successful venture capital investment or acquisition
Over the past 5 years, we have been relentless in making sure we’ve identified the best suppliers, tools and lead generation channels available in the franchise industry. We then spent years using our volume buying power to ensure that our partner brands enjoy heavily- discounted rates across the board.
We take pride in passing on 100% of the volume savings directly to our brands.