Some brands are just cool. But that’s not quite enough to invest. Raintree saw a unique opportunity in Voodoo: A (specifically) craft beer franchise that serves (actual) good pub food, with a fairly minimal setup and streamlined operations. It seemed like a no-brainer — and that was before a drop of beer crossed anyone’s lips.
There was little stopping Raintree from investing in this brand even before anyone got a taste of the beer. But a few delicious pints later, Raintree not only wanted to work with Voodoo as a franchise, but they bought their own Voodoo location!